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Dr. Rebecca Hayes

Associate Professor
School of Communication
Office
Fell Hall - FEL 424
Office Hours
Fall 2023

Tuesdays 9:30-10:50am
Thursdays 3:30-4:30pm
and by appointment

Office hours can be in-person in 424 Fell or on Zoom by request.
Office Phone
(309) 438-8869office
phone
Email
rahayes@ilstu.eduemail
  • About
  • Education
  • Awards & Honors
  • Research

Current Courses

499Independent Research For The Master's Thesis

450Master's Project

498Professional Practice In Communication

377Public Relations Campaigns

455Research Practicum

478Seminar In Public Relations Research: Case Studies

499Independent Research For The Master's Thesis

450Master's Project

498Professional Practice In Communication

377Public Relations Campaigns

377Public Relations Campaigns

455Research Practicum

Teaching Interests & Areas

Advertising, public relations campaigns, crisis communication

Research Interests & Areas

The uses, effects, and affordances of social media for users and brands, and in politics and crises.

Ph D Media and Informaiton Studies

Michigan State University
East Lansing, MI

MA Public Relations

Michigan State University
East Lansing, MI

BS Environmental Policy and Behavior

University of Michigan
Ann Arbor, MI

College-Level Teaching Initiative Award Nominee

College of Arts and Sciences
2014

Impact Award

University College
2014

Book, Chapter

Carr, C. T., Hayes, R. A., Smock, A., & Zube, P. (2016). Facebook in presidential elections: Status of effects. In G. W. Richardson (ed.), Social media and politics: A new way to participate in the political process. Santa Barbara, CA: Praeger.

Journal Article

Hayes, R.A., Robertson, S.L., & Preston, A.N. (2023). Does public relations scholarship need better PR? practitioners’ perspectives on academic research. Public Relations Review, 49 (1). doi.org/10.1016/j.pubrev.2022.10227.
Hayes, R. A., & Carr, C. T. (2021). Getting called out: Effects of feedback to social media corporate social responsibility statements. Public Relations Review, 47, doi: 10.1016/j.pubrev.2020.101962
Hayes, R. A., & Carr, C. T. (2020). Snark Happens: The effects of schadenfreude on brand attitudes. Journal of Current Issues & Research in Advertising, 41, 243-256. doi: 10.1080/10641734.2020.1738290
Almoqbel, M, Wohn, D. Y., Hayes, R. A., & Cha, M. (2019) Understanding Facebook news post comment reading and reacting behavior through political extremism and cultural orientation. Computers in Human Behavior, 100, 118-126. doi: 10.1016/j.chb.2019.06.006
Carr, C. T., & Hayes, R. A. (2019). Identity shift effects of self-presentation and confirmatory and disconfirmatory feedback on self-perceptions of brand identification. Media Psychology, 22, 418-444. doi: 10.1080/15213269.2017.1396228
Carr, C.T., Hayes, R.A., & Sumner, E. (2018). Predicting a Threshold of Perceived Facebook Post Success via Paralinguistic Digital Affordances: A Test of Explanatory Mechanisms. Communication Research Reports. doi: 10.1080/08824096.2017.1409618
Hayes, R. A., Wesselmann, E. D., & Carr, C. T. (2018). When nobody “Likes” you: Perceived ostracism through paralinguistic digital affordances within social media. Social Media and Society, 4(3). 1-12. DOI: 10.1177/2056305118800309
Hayes, R. A., Waddell, J. C., & Smudde, P. M. (2017). Our thoughts and prayers are with the victims: Explicating the public tragedy as a public relations challenge. Public Relations Inquiry, 6, 253-274. doi: 10.1177/2046147X16682987
Carr, C. T., Wohn, D. Y., & Hayes, R. A. (2016). (Thumbs up emoji) as social support: Relational closeness, automaticity, and interpreting social support from paralinguistic digital affordances in social media. Computers in Human Behavior, 62, 385-393. doi: 10.1016/j.chb.2016.03.087
Carr, C. T., Wohn, D. Y., & Hayes, R. A. (2016). as social support: Relational closeness, automaticity, and interpreting social support from paralinguistic digital affordances in social media. Computers in Human Behavior, 62, 385-393. doi: 10.1016/j.chb.2016.03.087
Hayes, R. A., Carr, C. T., & Wohn, D. Y. (2016a). One click, many meanings: Interpreting paralinguistic digital affordances in social media. Journal of Broadcasting & Electronic Media, 60, 171-187. doi: 10.1080/08838151.2015.1127248
Hayes, R. A., Carr, C. T., & Wohn, D. Y. (2016b). It’s the audience: Differences in social support across social media. Social Media + Society, 2(4). doi: 10.1177/2056305116678894
Wohn, D. Y., Carr, C. T., & Hayes, R. A. (2016). How affective is a “Like?” The effect of paralinguistic digital affordances on perceived social support. Cyberpsychology, Behavior, and Social Networking, 9, 562-566. doi: 10.1089/cyber.2016.0162
Hayes, R. A. & Smudde, P. M. (2015). The Incident: Not just another organizational disruption. Journal of Public Relations Research, 27, 416-430. doi: 10.1080/1062726X.2015.1086652
Hayes, R. A., & Carr, C. T. (2015). Does being social matter?: Effects of enabled comments on credibility and brand attitudes in social media. Journal of Promotion Management, 21, 371-390. doi: 10.1080/10496491.2015.1039178
Hayes, R.A., Smock, A., & Carr, C.T. (2015). Face[book] management: Self-presentation of political views on social media. Communication Studies , 66(5), 549-568. doi: 10.1080/10510974.2015.1018447
Carr, C. T., & Hayes, R.A. (2014). The effect of disclosure of third-party influence on an opinion leader’s credibility and electronic word-of-mouth in two-step flow. Journal of Interactive Advertising, 14, 38-50. doi: 10.1080/15252019.2014.909296
Rosaen, S.F., Hayes, R.A., Paroske, M.A., & De la Mare, D.M. (2013). A dialogic approach to implementing general education assessment at the department level. Journal of Assessment and Institutional Effectiveness, 3(1), 33-53.
Carr, C. T., & Hayes, R. A. (in press). Identity Shift Effects of Self-Presentation and Confirmatory & Disconfirmatory Feedback on Self-Perceptions of Brand Identification. Media Psychology. doi: 10.1080/15213269.2017.1396228
Sumner, E., Hayes, R.A., Carr, C.T., & Wohn, D.Y. (2020). Assessing the cognitive and communicative properties of Facebook Reactions and Likes as lightweight feedback cues. First Monday, 25, 2-3. firstmonday.org/ojs/index.php/fm/article/view/9621

Presentations

Carr, C. T., Wohn, D. Y., & Hayes, R. A. (2016, June). Social media, relational closeness, and interpreting social support from paralinguistic digital affordances. Paper presented at the annual meeting of the International Communication Association, Fukuoka, Japan.
Hayes, R. A., Carr, C. T., & Wohn, D. Y. (2016, June). It’s the audience, stupid: Differences in social support between social media sites. Paper presented at the annual meeting of the International Communication Association, Fukuoka, Japan.
Wohn, D. Y., Carr, C. T., & Hayes, R. A. (2016, November). How affective is a “Like”? The effect of paralinguistic digital affordances on perceived social support. Paper presented at the annual meeting of the National Communication Association annual conference, Philadelphia, PA.

Grants & Contracts

Assessment Initiative Award. University Assessment Services. Illinois State University. (2016)
2017-06-08T13:05:11.458-05:00 2017