My career path did not follow that of a traditional academic. I have 25 years of experience (16 of them in industry), during which I completed master's and doctoral degrees. In 2002 I entered academia full time. I'm also accredited in public relations (APR) through the PRSA. This path has been a great asset to me in my consulting, research, leading students in their studies, and serving the university, the field and beyond.
498Professional Practice In Communication
378Public Relations Management And Research
Dr. Smudde is most interested in several areas of study in public relations, all based on his unique combination of industry and academic experiences. First, he studies public relations' synergy with corporate strategy, including performance management. Second, he examines corporate message design, especially in cases of managing corporate reputations. Third, he is interested in internal public relations (a.k.a. employee relations). Fourth, he examines leadership and management matters for organizations, especially linked to internal PR. Fifth, he explores pedagogical approaches to public relations that meet academic and industry demands. Dr. Smudde also recently started investigating spirituality in the workplace, and he has his sights on selected topics in the PR field. Specific orientations for his work have included Kenneth Burke, Michel Foucault, Karl Weick, and those from the fields of linguistics, semiotics, composition studies, and business management. Dr. Smudde favors the methodologies of rhetorical criticism and discourse analysis, and he is comfortable working with other approaches that are qualitative or quantitative.