The article points out some very good things about type but I also feel that the ideas they are promoting can be extended to any visual representation of an organization or business. Typography 101: What Small Business Owners Need To Know.
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Very interesting article. I think my Font Book is probably the thing on my laptop that I’m most proud of. It’s so cool how you can tell so much about a company by fonts alone. And for the record, Papyrus is the devil.
Disgusting, isn’t it?
I always seems to see papyrus on things that are trying to be “natural” or “organic”. It’s so overused and shows the inexperience level of the graphic designer. There is a great tumblr site that posts images of papyrus around the world.
http://papyruseverywhere.tumblr.com/
I cant tell u how many times over break i saw comic sans in ads everywhere. made me laugh.