Dr. Rebecca Hayes
Associate Professor
School of Communication
Office
Fell Hall - FEL 424
Office Hours
Fall 2023
Tuesdays 9:30-10:50am
Thursdays 3:30-4:30pm
and by appointment
Office hours can be in-person in 424 Fell or on Zoom by request.
Tuesdays 9:30-10:50am
Thursdays 3:30-4:30pm
and by appointment
Office hours can be in-person in 424 Fell or on Zoom by request.
Office Phone
Email
- About
- Education
- Awards & Honors
- Research
Current Courses
358.001Crisis Communication
499.001Independent Research For The Master's Thesis
450.001Master's Project
498.001Professional Practice In Communication
377.001Public Relations Campaigns
499.001Independent Research For The Master's Thesis
400.010Independent Study
498.001Professional Practice In Communication
Teaching Interests & Areas
Advertising, public relations campaigns, crisis communication
Research Interests & Areas
The uses, effects, and affordances of social media for users and brands.
Ph D Media and Informaiton Studies
Michigan State University
East Lansing, MI
MA Public Relations
Michigan State University
East Lansing, MI
BS Environmental Policy and Behavior
University of Michigan
Ann Arbor, MI
College-Level Teaching Initiative Award Nominee
College of Arts and Sciences
2014
Impact Award
University College
2014
Book, Chapter
Carr, C. T., Hayes, R. A., Smock, A., & Zube, P. (2016). Facebook in presidential elections: Status of effects. In G. W. Richardson (ed.), Social media and politics: A new way to participate in the political process. Santa Barbara, CA: Praeger.
Journal Article
Hayes, R.A., Robertson, S.L., & Preston, A.N. (2023). Does public relations scholarship need better PR? practitioners’ perspectives on academic research. Public Relations Review, 49 (1). doi.org/10.1016/j.pubrev.2022.10227.
Hayes, R. A., & Carr, C. T. (2021). Getting called out: Effects of feedback to social media corporate social responsibility statements. Public Relations Review, 47, doi: 10.1016/j.pubrev.2020.101962
Hayes, R. A., & Carr, C. T. (2020). Snark Happens: The effects of schadenfreude on brand attitudes. Journal of Current Issues & Research in Advertising, 41, 243-256. doi: 10.1080/10641734.2020.1738290
Almoqbel, M, Wohn, D. Y., Hayes, R. A., & Cha, M. (2019) Understanding Facebook news post comment reading and reacting behavior through political extremism and cultural orientation. Computers in Human Behavior, 100, 118-126. doi: 10.1016/j.chb.2019.06.006
Carr, C. T., & Hayes, R. A. (2019). Identity shift effects of self-presentation and confirmatory and disconfirmatory feedback on self-perceptions of brand identification. Media Psychology, 22, 418-444. doi: 10.1080/15213269.2017.1396228
Presentations
ChatGPT in Public Relations - Opportunities and Warnings. Institute for Public Relations Digital Media Council. Institute for Public Relations. (2023)
Carr, C. T., Wohn, D. Y., & Hayes, R. A. (2016, June). Social media, relational closeness, and interpreting social support from paralinguistic digital affordances. Paper presented at the annual meeting of the International Communication Association, Fukuoka, Japan.
Hayes, R. A., Carr, C. T., & Wohn, D. Y. (2016, June). It’s the audience, stupid: Differences in social support between social media sites. Paper presented at the annual meeting of the International Communication Association, Fukuoka, Japan.
Wohn, D. Y., Carr, C. T., & Hayes, R. A. (2016, November). How affective is a “Like”? The effect of paralinguistic digital affordances on perceived social support. Paper presented at the annual meeting of the National Communication Association annual conference, Philadelphia, PA.
D) All of the above: Reinvigorating masspersonal communication within the discipline. annual meeting of the International Communication Association. (2015)
Extending Social Media Theory: Our Past Provides a Pathway to the Future. National Communication Association. Public Relations Division. (2014)
Face[book] Management: Self-Presentation of Political Views on Social Media. National Communication Association. (2014)
“Friendly” Alternatives: The Effect of Maintaining Facebook Connections with Exes on Romantic Relational Investment. annual meeting of the International Communication Association. International Communication Association (Communication and Technology Division). (2014)
Social Media: Defining, Developing, and Divining. National Communication Association. Human Communication and Technology Division. (2014)
The Incident: Not Just Another Organizational Disruption. National Communication Association. (2014)
Grants & Contracts
Public Relations Campaigns: Updating the Instructional Model for the 21st Century. Illinois State University. Illinois State University. (2023)
Assessment Initiative Award. University Assessment Services. Illinois State University. (2016)